# Bulk Messaging Service — working brief

Opted-in contacts in scope, by segment (customers, members, parents, leads):
Where and how each opt-in was collected (web form, checkout, in store, enrollment):
Broadcasts per month, by purpose (offers, notices, reminders, order updates):
Template categories expected (marketing, utility, authentication):
Recipient countries and languages:
Sending number status (new number, WhatsApp Business app number, already on the API):
Opt-out method and where stop requests must be recorded:
Expected replies per broadcast and who answers them:
Contact source to sync for segments (CRM, online store, spreadsheet, student system):
Reports needed after each send (delivered, read, replies, opt-outs, quality rating):
Setup help wanted (WhatsApp Business Account, template drafting, list import), in hours:
Pilot scope: segment size, number of templates and length in weeks:

Blank template. Do not publish completed briefs containing confidential data.